WasteNot

Problems

As an early-stage adtech startup, WasteNot's go-to-market efforts spanned multiple channels:

• Inbound leads through SEO and content marketing
• LinkedIn-based outreach and networking
• Personal network referrals
• Partnership-driven opportunities
• Direct outreach to target accounts

Managing this complex web of opportunities proved challenging for founder John Joe Smith, who found himself caught between wanting to be a diligent record keeper while lacking the time for manual data management.

Their existing tech stack, cobbled together from Google Sheets, HubSpot, and various other tools, created significant operational friction. Essential customer data was scattered across multiple platforms, and even basic tasks like connecting a new contact to an existing company or deal required multiple steps and manual intervention.

Solutions

WasteNot implemented Clarify as their unified go-to-market platform, replacing their fragmented system with an intelligent, automated solution. The platform's approach to automating administrative work aligned perfectly with WasteNot's own mission of eliminating waste through automation.

Clarify's intelligent record linking automatically connected contacts, companies, and deals based on email domains and other signals, eliminating the need for manual data entry. The intuitive interface, featuring capabilities like Command+K search and drag-and-drop deal management, made pipeline updates quick and effortless.

The platform's ability to automatically capture and organize communication data meant that WasteNot could maintain detailed records without the burden of manual entry. This was particularly valuable for a lean team where every minute saved on administrative tasks could be redirected to growth initiatives.

Outcomes

The impact of implementing Clarify was immediate and substantial. "What made Clarify different was its ability to resolve different record types to one another," explains Smith. "If I add a contact with an email from a specific domain, and we have a deal linked to a company with that domain, Clarify automatically makes those connections. These are common-sense workflows that have long gone overlooked in this space."

The platform's intuitive interface and automation capabilities changed how WasteNot approached pipeline management. "I can spend five minutes updating my pipeline just by moving deals that I know are in different stages, without having to go into each individually," says Smith. "The fact that the routine stuff is taken care of puts me more at ease about making sure my sales pipeline is organized."

For WasteNot, Clarify has evolved beyond being just a CRM – it's become an integral part of their revenue operations, enabling them to maintain detailed records and relationships without the administrative burden typically associated with traditional CRM systems.

"Clarify is automating all of the menial administrative work while adding intelligence and prescriptive recommendations to a core element of our growth strategy," concludes Smith. "I wanted something that could do that for me because while I'd like to be more diligent with record keeping, I simply don't have the time to be filling out names, emails, and addresses of companies and people."

Wastenot is running their complete go-to-market motion on Clarify.