What’s happening at Clarify

Clarifying best practices, tool stacks, and strategies.

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Someone throwing clay on a pottery wheel in a moody, moon lite studio.

March 4, 2025

How Technology is Reshaping GTM Strategy

The traditional revenue organization is being rebuilt from the ground up. What’s emerging is a brand new approach to revenue operations — one where data flows seamlessly across the entire customer journey, decisions are augmented by AI, and the human element is elevated, not replaced.

A spreadsheet in the trash in an alley in downtown Seattle at night.

February 10, 2025

Your Spreadsheet is Killing Your Startup: The Real Cost of Delaying CRM Adoption

Still running your sales pipeline from a spreadsheet? You’re leaving revenue on the table. Learn why modern CRMs are a game-changer for B2B startups—saving time, improving follow-ups, and unlocking growth.

A man tending to a fire in the Pacific Northwest on a moody evening by the water.

February 5, 2025

The Rise of the Technical Revenue Operator: How AI is Transforming Business Operations

Discover how AI is transforming revenue teams through the rise of Technical Revenue Operators. Learn how these hybrid professionals are reshaping traditional business roles, and get practical steps to implement AI in your organization while maintaining the human element.

October 7, 2024

Finding PMF: Defining success as an early stage startup

Learn how to measure startup success and prioritize metrics across three key phases: pre-product, early PMF, and growth.

September 20, 2024

The Clarify Manifesto: A new generation of CRM

Explore the evolution of CRM from past to future. Discover how Clarify is reimagining relationship management for founders and GTM leaders in the AI era.

August 15, 2024

The tale of the terrible, horrible, no good, very bad CRM

Explore the history of CRM from digital rolodexes to modern platforms. Learn why today's solutions struggle to meet user needs and what the future holds.

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