Searcheye

Problems

Searcheye faced significant challenges managing their dual-sided marketplace, with their customer data scattered across multiple platforms and tools:

• HubSpot for CRM and email campaigns
• Intercom for website chat
• Zendesk for order management
• Multiple email inboxes
• Various outreach and enrichment tools
• Custom integrations with SEO platforms

"Because we have so many different avenues to get in touch with someone, we don't actually know as a company who we've talked to before," explains Chris Porteous, CEO at Searcheye. "There's a chance that we reach out to a publisher that's already on the platform as part of our outreach, or we've contacted this brand other times through HubSpot or email, and we just don't have a record of that."

The company's existing solution, HubSpot, imposed both artificial and technical limitations that hindered their ability to experiment and grow. With a requirement to go through account managers for feature access and rigid structures that didn't match their workflow, the team found themselves unable to build the right stack for their needs. Even basic data management was constrained – Intercom limited them to just 50 custom fields per company, making it impossible to track all necessary customer interactions.

Solutions

Searcheye implemented Clarify as their unified go-to-market platform, choosing it for its flexibility and modern approach to data management. The platform's ability to handle unlimited custom fields and seamless Gmail integration provided immediate relief from their previous constraints.

"With Clarify, I could add hundreds of fields with no limitations in terms of data we can add," says Porteous. "The flexibility meant I didn't have to stress about the limitations of what I wanted to do. Clarify itself wasn't a blocker."

The platform's data structure proved particularly valuable, allowing Searcheye to pass information directly without the complex ID mapping required by their previous solution. The modern, intuitive interface aligned with their existing workflow tools, making adoption seamless across the team.

Outcomes

The switch to Clarify has transformed how Searcheye manages their customer relationships and data. The impact has been particularly noticeable in several key areas.

"By default, seeing companies by last interaction is something I didn't know I needed until now," notes Porteous. "Every day when I log in, I can see exactly when we last contacted each company. Because you're taking interactions across all these different tools – whether through Gmail, Front, or Zendesk – I generally know the last interaction we've had with any given customer, right from the dashboard."

The Gmail integration has proven especially valuable, providing a more reliable data sync than their previous solution. "The data in HubSpot was very spotty at best. I couldn't rely on it as a source of truth," explains Porteous. "Now, we have every user's Gmail synced with Clarify, so I can easily go into any specific company and see everything really quickly."

With Clarify serving as their data nerve center, Searcheye has transformed their fragmented tech stack into a unified system that gives them complete visibility across both sides of their marketplace.