Paramark

Problems

As a fast-growing analytics company, Paramark was wrestling with the complexity of their Salesforce implementation. Despite familiarity with the platform, they found themselves needing to layer Scratchpad on top of Salesforce just to achieve a workable user interface.

"I was worried about whether everything got logged correctly because I was using both Scratchpad and Salesforce," explains Pranav Piyush, CEO at Paramark. "Sometimes I would worry if those systems were in sync or not."

The team found themselves spending excessive time on CRM administration — 4 to 5 hours managing data entry, record updates, and navigating between systems. Even with extensive Salesforce experience, the complex settings and configurations created ongoing friction.

Solutions

Paramark implemented Clarify as their CRM and unified go-to-market platform, replacing both Salesforce and Scratchpad. The platform's modern interface and integrated functionality provided immediate relief from their previous challenges.

"Having everything in one place, just getting in and out of the system - I'm able to do things faster," says Piyush. "Creating custom views has been really nice. It feels much more like a notepad, like something that as a non-CRM admin I can do myself."

The platform's AI capabilities, particularly around deal summaries and automation, eliminated much of the manual work that had previously bogged down their team. Integration with their meeting workflow and email communication meant data was captured automatically rather than requiring manual entry.

Outcomes

The switch to Clarify has transformed how Paramark manages their customer relationships, with measurable improvements in efficiency:

"I'm seeing a 100-200% improvement in taking action and finding things I need at the moment I need them," notes Piyush. "If I was spending four or five hours with CRM stuff, I'm probably spending less than an hour now, plus I have peace of mind about data accuracy."

The deal summary feature has proven particularly valuable for Paramark as well. "The deal summaries have been great - almost always on point. I'm no longer going in and updating the summaries for different things," says Piyush.

Having all functionality in one native system has eliminated concerns about data synchronization while providing more flexibility than their previous setup. "Using Clarify, where everything is in one place with a native data model and UI, you have a lot more flexibility," explains Piyush. "It's been far easier than trying to learn two completely different tools versus Clarify, which is the same tool with the same data model."